Shaped surfaces emerging trends and breaking news in real time, ensuring that you’re always showing the most relevant, time-sensitive content at the top of your user’s feeds.

Don't let your feed get boring. Shaped uncovers high-quality, undiscovered content from fresh creators, ensuring your feed stays diverse, engaging, and unique—driving better user retention

Exponential growth should never feel like a problem. With cloud-based autoscaling, Shaped handles hundreds of millions of users and items and billions of interactions — adapting to all of your peaks in traffic.

Make the first minutes magic. Shaped employs state-of-the-art similarity algorithms, real time re-ranking, and exploration techniques to ensure your users see the right content from the start.