Coveo has built its reputation as an enterprise-grade search and personalization platform, popular among organizations needing federated search across multiple content sources, knowledge bases, and commerce. But in 2025, many teams are exploring Coveo alternatives because they want:

• More developer-friendly APIs and flexibility
• Faster time-to-value with lighter integration overhead
• Unified discovery across search, recommendations, and feeds
• Transparent control over ranking, personalization, and objectives

If you’re considering moving beyond Coveo, here are the 7 best alternatives in 2025, starting with Shaped — the most modern, AI-native choice.

1) Shaped

Shaped is an AI-native personalization platform that unifies search, recommendations, and feeds into one engine. Unlike Coveo, which focuses heavily on enterprise search and knowledge management, Shaped is designed to give real-time personalization at scale for e-commerce, marketplaces, and media apps.

Why It’s the Best Coveo Alternative:

• Unified discovery: One system for search, PDP recommendations, checkout upsells, and TikTok-style feeds.
• Real-time adaptability: Shaped re-ranks results continuously as new events stream in — ideal for marketplaces and retail apps.
• Value Modeling: Blend business goals like engagement, conversion, diversity, and freshness dynamically.
• Warehouse-native integration: Native connectors for Snowflake, BigQuery, Redshift, and Segment with SQL-based feature transforms for full transparency.
• Proven impact: Shaped helped Trela (a grocery marketplace) increase AOV by 16% through personalized upsells and cross-sells.

Best For: Teams that want a single ML-native engine powering search and recommendations, with transparent control and measurable ROI.

2) Algolia

Algolia is a search-first API platform with add-on recommendations via Algolia Recommend.

Strengths:

• Lightning-fast, developer-friendly search.
• Robust APIs/SDKs and integrations (Shopify, Salesforce, Adobe).
• Strong analytics and tooling.

Limitations:

• Search and recommendations are separate products.
• Upsells and personalization lack the unified ML foundation of Shaped.

3) Bloomreach

Bloomreach specializes in commerce search and merchandising, often chosen by retailers.

Strengths:

• Tuned for retail/e-commerce personalization.
• Visual merchandising dashboards for marketing teams.
• Revenue attribution tools.

Limitations:

• Narrower scope than Coveo (retail focus).
• Not designed for cross-industry or large-scale feeds.

4) Amazon Personalize

Amazon Personalize is AWS’s fully managed recommendation engine.

Strengths:

• Low engineering overhead for AWS-native teams.
• Recipes for user personalization, ranking, and recommendations.
• Fully managed lifecycle.

Limitations:

• No native search — just recommendations.
• Models are less customizable, and costs can grow quickly.

5) Dynamic Yield

Dynamic Yield (by Mastercard) is an experience optimization suite with personalization as part of a broader feature set.

Strengths:

• Omnichannel personalization (web, mobile, email, SMS).
• Strong A/B testing and segmentation tools.
• Visual workflows for marketing teams.

Limitations:

• Heavy implementation for enterprise.
• Less suited for product/data teams needing API-level control.

6) Constructor.io

Constructor.io is another commerce-first search and discovery solution.

Strengths:

• Search and recommendations tailored for retail catalogs.
• Merchandising dashboards and analytics.
• Enterprise-grade deployments.

Limitations:

• Less flexibility for marketplaces and feeds.
• Slower onboarding compared to Shaped.

7) Recombee

Recombee is a recommendation API with clear, transparent pricing.

Strengths:

• Developer-friendly APIs with real-time learning.
• Multiple recommendation types (similar items, trending, personalized).
• Public pricing tiers.

Limitations:

• Lacks unified search + recommendations.
• Less enterprise feature depth than Coveo or Shaped.

FAQs: Coveo Alternatives

Why look for a Coveo alternative?
Teams outgrow Coveo when they need lighter-weight APIs, faster personalization, or unified search + recommendations beyond enterprise knowledge search.

What’s the best Coveo alternative in 2025?
Shaped is the strongest alternative. Unlike Coveo, it’s AI-native, combining search, recommendations, and feeds with real-time learning and transparent business-objective controls.

How fast can I migrate off Coveo?

• Shaped: Days to weeks (via warehouse-native integrations).
• Algolia/Bloomreach: Quick, but less flexible.
• Constructor/Dynamic Yield: Longer enterprise onboarding.

Do these alternatives handle feeds and personalization?
Yes, but Shaped stands out by unifying feeds, PDP recs, upsells, and search in a single engine.

What’s the main difference between Shaped and Coveo?
Coveo is search-first with a heavy enterprise footprint, while Shaped is personalization-first, offering deeper real-time adaptability and data team transparency.